McDonald’s enthusiasts are expressing frustration over the recent price hike of hash browns, with some locations charging nearly £2 for a single piece. A viral post circulating on social media showcased a McDonald’s menu board indicating a price of £1.99 for a hash brown at a specific outlet.
The post, which garnered over 459,000 views, triggered reactions from disappointed customers. One individual commented, “£2 for just one hash brown. We’re calling it quits.” Others chimed in, expressing disbelief at the escalated cost compared to previous prices.
In response to the uproar, a McDonald’s spokesperson clarified that pricing decisions are at the discretion of franchisees, emphasizing a commitment to delivering quality and value to customers across all outlets.
This incident follows McDonald’s announcement of upcoming changes to the MyMcDonald’s Rewards program, where the points required for redeeming free items will increase. Currently, customers need 5,500 points for items like a Big Mac or Chicken Nuggets, but starting March 17, the threshold will rise to 6,500 points. Points are accumulated at a rate of 100 points per £1 spent at McDonald’s.
Moreover, the loyalty scheme adjustments extend to other menu items, with point requirements for products like McFlurry or Cheeseburger set to increase. McDonald’s representatives attributed these alterations to the impact of rising food and operational expenses.
The company assured customers of expanded redemption options, including popular selections like Chicken Selects and new additions like the Sausage Sandwich, aiming to enhance the variety and value offered to patrons.