Bulgaria has been identified as the prime destination for an affordable summer vacation this year, especially for families. TravelSupermarket’s recent analysis of all-inclusive holiday pricing for 2026 revealed that Bulgaria tops the list with an average cost of £760 per person for a week-long stay. Following closely is Morocco at £852 per person and Malta at £862.
The data, gathered from family holiday searches conducted between October 5 last year and last week, for travel between May and September 2026, highlighted significant price variations among popular destinations. Notably, the average price for a week in Bulgaria has decreased by £54 per person (7%) since the previous summer, making it a budget-friendly choice. Conversely, Cyprus emerged as the costliest option, priced at £1,186 per person.
Spain, including the Balearic and Canary Islands, secured the fourth spot on the affordability list at £888 per person, maintaining similar prices to 2025. Turkey ranked 11th with an average cost of £1,057, while Greece followed in 12th place at £1,096.
Croatia was identified as the 10th cheapest summer destination, with an average cost of £1,046 per person. However, the price for a typical trip to Croatia has decreased by 12% compared to last year, making it £136 more affordable this summer.
For families considering long-haul destinations, TravelSupermarket highlighted Cape Verde as the best value option at £1,247 per person, followed by the United Arab Emirates at £1,297, the Dominican Republic at £1,664, and Mexico at £1,694.
Chris Webber, head of holidays and deals at TravelSupermarket, expressed optimism about Bulgaria’s resurgence as a top bargain destination for all-inclusive getaways. He also noted that Tunisia and Morocco continue to offer excellent value, with Croatia becoming more affordable following a 12% price drop, benefiting families seeking budget-friendly vacations.