Microsoft’s Copilot is not your typical assistant. Instead of just one helper, it actually encompasses a whopping 78 different products spread across various Microsoft services. Former McKinsey partner Tey Bannerman uncovered this extensive array of Copilot offerings, which include apps, features, platforms, and even specialized Copilot devices like the Copilot laptop key and the Copilot Plus range of PCs.
Copilot is Microsoft’s AI assistant powered by advanced AI models like OpenAI’s GPT. Integrated into Windows 11, some PCs now come equipped with a dedicated Copilot Plus button on the keyboard for easy access to its functionalities.
Bannerman faced a challenge in compiling a comprehensive list of all Copilot products as no single source, not even Microsoft’s official resources, contained all the details. Resorting to extensive online research, Bannerman meticulously pieced together the complete catalog using information from product pages, launch announcements, and marketing materials.
Despite the complexity of having 78 Copilots available to a single user, Microsoft’s strategy of using Copilot as an overarching term for its diverse AI products serves a purpose. The range of Copilot offerings spans across Microsoft 365 applications for both enterprise and consumer segments, as well as AI tools for Azure cloud platform and Github developer platform.
While the multitude of Copilot products may seem overwhelming, Microsoft’s strategy of consolidating them under a single term aims to simplify the recognition of its AI offerings. This approach has shown results, with Microsoft CEO Judson Althoff noting significant achievements in selling Copilot products in the previous quarter. Although only a small percentage of customers were paying for Copilot at the start of the year, the company has made strides in expanding its reach with these AI solutions.